Schedule of Events

In today’s rapidly shifting communications landscape, disruption is constant, but so is the opportunity to lead with purpose. This dynamic session explores how KPMG’s Global Values Week united 275,000 colleagues worldwide to strengthen trust, foster ethical decision-making, and drive engagement during times of change.

Attendees will discover proven best practices and real-world case studies — such as the high-impact Ethical Avengers Quest and global speaker broadcasts — that empowered employees to connect, collaborate, and put shared values into action.  Through interactive scenarios and peer discussion, participants will gain actionable strategies for embedding core values in communications, cultivating resilience, and building cultures of trust,even amid uncertainty. You’ll leave equipped with practical tools to activate ethical frameworks, design engaging campaigns, and measure impact across diverse teams.

This session is tailored for internal and external communications professionals, change agents, and leaders seeking to future-proof their organizations. Whether you’re navigating global transformations or inspiring local teams, join us to reimagine the communicator’s role as a catalyst for positive disruption and sustainable success.

• Describe how to embed organizational values into communications strategies by leveraging real-world examples from KPMG’s Global Values Week, including the Ethical Avengers Quest and global speaker broadcasts.
• Demonstrate actionable techniques for fostering engagement, collaboration, and ethical decision-making within teams during periods of disruption, using interactive scenarios and best practices shared in the session.
• Measure the impact of values-driven campaigns by identifying key indicators of trust, employee participation, and behavior change across diverse and global audiences.