Connect With Your Audience Through Data Driven Insights
Great communications start with great insights grounded in data. At William Osler Health System (Osler)—one of the largest community hospitals serving one of Ontario’s fastest-growing and most diverse regions—connecting with the community is paramount. Through regular community studies, Osler captures essential perceptions and attitudes, enabling them to craft communications strategies that resonate and foster meaningful PR campaigns. This strategic approach to reputation-building strengthens connections and shifts narratives in ways that matter. Key Session Takeaways Include: - How Osler benchmarked its approach to connect insights with PR strategy - Where Osler’s PR team focused efforts to connect with audiences and change the narrative through impactful campaigns - The importance of storytelling to build authentic connections, and what an effective campaign looks like.
Learning Objectives:
- Understand the role of data in connecting with an audience and how to leverage community study insights and data to inform PR strategies.
- Develop targeted PR campaigns to shape stories.
- Refine storytelling techniques for authentic engagement with diverse audiences to create lasting connections.