Connect With Your Audiences: Think Like a Reader
Your readers are bombarded with the data equivalent of 174 newspapers — ads included — every day, according to a study by USC’s Annenberg School for Communication. In this environment, how do you CONNECT! with your readers? How do you grab their attention and move them to act? In this breakout session, you’ll learn how to Think Like a Reader. You’ll find out how to write more engaging, persuasive messages. In this persuasive-writing workshop, you’ll learn a three-step process for making your message more relevant, valuable and interesting to your audience. You'll learn how to write the message your readers want to read — instead of the message you WISH they wanted to read. Specifically, you'll learn how to: * Make a two-minute perspective shift to focus your message on the readers’ best interest. * Make your message more relevant to readers with the most popular word in the English language (Hint: It isn’t free or sex!) * Use AI to better connect with your audience. Yes, a robot can help you understand humans better!
Learning Objectives:
- Cut through the clutter of competing messages with the formula people use to determine which messages to pay attention to.
- Boost audience interest with two rewards of reading.
- Answer the No. 1 question readers are asking.