Fact vs. Fiction: Building Allyship for Marginalized Communities in the Era of Misinformation
Compared to 2022, 43% of Canadians report having greater difficulty distinguishing between true and false information. It also doesn’t help that the list of corporations reducing or ending their DEI programs continues to grow, and social media platforms abandon fact-checking. DEI is under attack, and identifying misinformation has become more challenging than ever. This is the conscious communicator’s nightmare!
The 519, Canada’s largest 2SLGBTQ+ multi-service agency, witnesses firsthand how misinformation is being weaponized against marginalized communities. Through their advocacy and communications leadership, they continue to develop innovative ways to counter harmful rhetoric while fostering safety and allyship.
Join The 519's communications team as they highlight the impact of misinformation on marginalized communities and share valuable strategies to navigate the war on DEI initiatives. Drawing from real examples, they’ll provide actionable tactics for discerning fact from fiction and fostering community resilience; critical skills for all communicators.
Learning Objectives:
- Understand the role and difference between misinformation and disinformation in audience and brand trust.
- Identify strategies to counter misinformation through real-life examples.
- Outline essential dos and don’ts for crafting an effective strategy to combat misinformation.