Fact vs Influencer: A Communications Battle Plan
We know the familiar “hey guyssss” from social influencers. Their videos dominate our feeds, their viewership and follower count are sky high. At times, they feel like friends. YouTubers, Instagrammers and TikTokers are making money from links, promo codes, and incentive programs. And BC Securities Commission (BCSC) research shows people are LISTENING to social media advice when it comes to important life decision making. The problem? A lot of friendly influencers are factually false – yes, there’s space for another F word here.
Accurate information is critical, and it’s up to communicators to get their message across. So how do we bypass the flashy-but-fake noise, convince the masses to stop listening to fake friends online and start listening to...a government regulator?
The BCSC communications team took a bold stance against misinformation and internet foes by dropping the buttoned-up regulatory look and being brave…even a bit risky… with their communications. Going where no regulator dared go before, the BCSC went towards the truth - all in the name of protecting the general public.
Learning Objectives:
- Spot holes in a social media communications strategy.
- Identify and find research to back up business plans.
- Build a plan to use social media to their advantage.