Session Details

Leading teams through change can be challenging. Emotions run high, resistance builds, and motivation can drop. However, change does not just come from well-structured plans; it also comes from managing the emotional energy of people.  You can’t change an organization without changing the individuals within it. Although organizational and individual change coexist, they’re not the same. Shifting a system is one thing, but shifting the hearts and minds of those who make up that system is another challenge.  In this interactive session, Zora will explore SCARF – a brain-based framework that helps communication professionals understand and leverage emotional drivers to foster genuine connections during change. People feel engaged when these needs are met; when they aren’t, people resist. Using practical examples, participants will learn how to transform resistance into engagement and navigate change with empathy, resilience, and impact.  This session will include exercises to recognize emotional triggers, and peer discussions to apply these concepts immediately. Practical takeaways will include connecting emotional insights with well-known change management models and tailoring communications to tackle difficult conversations. Communication professionals will leave equipped with practical tools to enhance their change strategies and effectively advise leaders, creating environments where teams feel valued, empowered, and connected.

• Recognize emotional triggers using a brain-based model and understand how these emotions influence resistance and engagement during change.
• Implement communication strategies that leverage emotional drivers to create a sense of certainty, autonomy, and fairness during change initiatives.
• Strenghten skills in initiating difficult conversations by applying emotional insights to manage resistance and foster understanding.