Schedule of Events

What if you could make your communication strategies as captivating and unforgettable as a magic trick? In this engaging and fast-paced session, you’ll uncover The Magic Behind Award-Winning Communication Strategies, a practical and entertaining look at how creativity, curiosity, and strategy combine to drive measurable impact in disruptive times.  

Led by multi-Gold Quill “Best of the Best” Recipient and Blue Ribbon Panel Judge Jeff Pekar, this session uses live magic demonstrations to reveal the secrets behind communication that truly connects. Each illusion becomes a teaching tool – a simple, memorable way to recall key principles such as linking tactics to strategy, focusing attention where it matters most, and turning disruption into opportunity.  You’ll explore real-life case studies from global award-winning programs, learn proven tips and tricks for crafting measurable strategies, and discover how to mystify your audience for all the right reasons.

Expect plenty of interaction, laughter, and a few surprises along the way.  Ideal for early- to mid-career communicators, this session blends insight, inspiration, and showmanship, helping you master the real magic of communication that informs, engages, and endures.

• Upon completion, participants will be able to identify and describe the key components that make communication strategies award-winning – including clarity of objectives, alignment of tactics to strategy, and the use of measurable outcomes.
• Upon completion, participants will be able to apply simple, magic-inspired mnemonics and frameworks to plan and evaluate their own communication programs in disruptive or changing environments.
• Upon completion, participants will be able to demonstrate how creativity, storytelling, and audience engagement techniques – the “tricks” of the trade – can be used to capture attention, sustain interest, and improve results.