Schedule of Events

In a world where audiences scroll faster than they read, disruption isn’t just technological, it’s behavioral. This session explores how communication professionals can craft messages that thrive in the “scroll culture,” where attention spans are measured in seconds, and credibility is constantly tested. Drawing from real-world case studies from Indian and global brands, Prasad Ramasubramanian will unpack how communicators can design authentic, ethical, and emotionally resonant micro-moments that lead to macro impact. Participants will learn how to decode digital attention triggers, apply behavioral insights, and build agile content strategies that balance speed with substance. The session will include a live polling activity to identify audience sentiment shifts, a quick storytelling challenge in small groups, and interactive handouts with a “Micro-Moment Framework” worksheet that attendees can apply immediately in their workplaces. Ideal for mid to senior communication professionals, this session delivers actionable insights to help them lead through disruption, not just react to it. Attendees will walk away ready to create campaigns that connect meaningfully, even in fleeting moments.

• Identify key behavioral shifts in audience attention and their impact on communication strategy.
• Design short-form storytelling frameworks that drive engagement and authenticity across platforms.
• Apply actionable tools, such as the “Micro-Moment Framework,” to create content that connects and converts in real time.