Barby Siegel
Global Chief Executive Officer, Zeno Group
Barby K. Siegel is global chief executive officer of Zeno Group, the award-winning, global and integrated communications agency. Zeno works with some of the world’s most influential companies to drive real business and societal impact. Under Barby’s leadership for the last 14 years, Zeno has experienced annual double-digit growth, now exceeding $144 million in revenue while staying true to the firm’s core values: inclusive, ambitious, kind, entrepreneurial, collaborative and fearless.
Beyond her passion for client work, Barby is a staunch supporter of advancing diversity, equity and inclusion for the agency and the industry. In 2020, Zeno launched Act Together – a series of initiatives to urgently advance a more equitable and inclusive workforce and bring more people of color to the agency and profession. In 2021, Barby led the strategic investment in, and exclusive partnership with, EGAMI Group, the award-winning multicultural integrated marketing firm.
Barby serves on several boards including the Chicago Bears Women’s Advisory Board, the Diversity Action Alliance, and the Page DE&I Advisory Board. In addition, Barby is chair of Page’s Internal Advocacy Task Force that works to diversify its membership.