From Tokenism to Transformation: How Empathy Drives Equity and Brand Loyalty
16 June | 1-2:30 p.m. ET
Many brands still mistake visibility for inclusion. This keynote dismantles tokenism and offers a roadmap for authentic engagement across race, gender, ability, and orientation. Jefferson combines personal stories with organizational case studies to illustrate how empathy isn’t just a moral imperative, it’s a market differentiator. A fresh perspective on marketing and communications and how the disciplines relate to corporate social responsibility and intersect with diversity and inclusion; each session is customized on the spot as participants select the B2C and/or B2B case studies that are most relevant for them. What are the “3 Bees of Woke Marketing?” Be Authentic. Be Prepared. Be Present. Learn how Purpose-Driven Marketing or “Woke Marketing” will improve an organization’s bottom line and revenue usually in one of three ways: Cultivating new audiences and customers Creating brand new products Affecting real world human rights legislative change Includes inspirational real life B2C (business-to-consumer) and B2B (business-to-business) examples covering diversity and inclusion issues that include: race, indigeneity, gender and gender identity, sexual orientation, ability, age, religion, and more. We finish with the “3 Eh’s” of “Woke Marketing – key takeaways for marketers to execute on the “3 Bees.”
Learning Objectives:
- What are the “3 Bees of Woke Marketing?” Be Authentic. Be Prepared. Be Present.
- Learn how Purpose-Driven Marketing or “Woke Marketing” will improve an organization’s bottom line and revenue usually in one of three ways: Cultivating new audiences and customers. Creating brand new products. Affecting real world human rights legislative change
- We finish with the “3 Eh’s” of “Woke Marketing – key takeaways for marketers to execute on the “3 Bees.”