It's About Time

Schedule of Events

Below is the schedule at a glance for the World Conference 2021, taking place 28-30 June. As an international association, please note that the times listed include:

The schedule is subject to change.

Schedule of Events

How to Effectively Tackle Misinformation?

16 April 2021

Behavioural strategies for combating misinformation. We live in a era of rampant misinformation, most recently and globally about voter fraud and Covid-19 vaccines. It's in every community and industry, where it threatens the integrity of science and other evidence-based disciplines, democracy, and damages the reputations of projects and individuals. Misinformation spreads more quickly then facts, so responsive messaging needs to be carefully targeted and co-ordinated. Communication professionals should aim to inoculate their stakeholders and target audiences from false information before the false belief takes hold. There are evidence-based strategies, informed by behavioural science research to counter misinformation and cut through the noise.

Upon completion, participants will be able to: