16 April 2021
COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organisations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organisations and their stakeholders are unnecessarily harmed. As the guardians of organisational reputation, it’s about time communicators played a critical role in ensuring their organisations avoid these crisis management traps. With 30 years’ experience working with organisations in crisis, Jonathan Hemus knows the most common crisis management traps and their potentially disastrous consequences. This session will reveal his ten golden rules to avoid these catastrophic pitfalls and ensure a purposeful and surefooted crisis response. Through Jonathan’s insights from the frontline and participation in a scenario-based exercise, attendees will learn how to deploy practical, powerful tools, provide sound counsel to leaders confronting a crisis and reduce the impact on both their organisation and its stakeholders.
Upon completion, participants will be able to: