We are excited to announce the Full Conference Schedule for the World Conference 2022, taking place 26-29 June. Please note that the schedule is subject to change and in order to sort by date, please select and unselect each date to view.
7 May 2021
One of the long-term casualties of the COVID-19 pandemic was organizational trust. Trust in government, corporations, leaders and brands ebbed and flowed in 2020 and 2021. But mostly it ebbed. Yet through all the the uncertainty, some brands saw significant increases in trust. Our research looked at five Canadian brands that were able to actually increase consumer trust and three that, well, didn't do so well. We discovered that the highly trusted brands had a few things in common, including immediate, authentic, engaging communication. This session examines the tools and strategies used by Lego, Astro Yogurt, Interac, Quaker Oats and President's Choice to connect with consumers and others during the frightening early days of the pandemic. We will explore the lessons learned and how communicators can apply them in the future, proving that Communications Can build trust.