We are excited to announce the Full Conference Schedule for the World Conference 2022, taking place 26-29 June. Please note that the schedule is subject to change and in order to sort by date, please select and unselect each date to view.
17 February 2021
What, exactly, is the metaverse? Is there just one or are there multiple metaverses? Who owns it (or them)? And most importantly, how will businesses take advantage of the opportunities and fend off the threats the metaverse presents? For more than 25 years at IABC World Conferences, Shel Holtz, ABC, SCMP, IABC Fellow, has introduced communicators to dozens of emerging technologies that will affect their work. In his presentation on the metaverse, Shel will explain the underlying technologies (including blockchain, NFTs, and Decentralized Autonomous Organizations (DAOs) and how communicators will use them. You will learn… • How businesses will present themselves in the metaverse as a part of the virtual and real worlds • What communication is likely to look like in the metaverse • How the structure of organizations may change in the real world as a result of metaverse principles • How companies are using the metaverse today