We are excited to announce the Full Conference Schedule for the World Conference 2022, taking place 26-29 June. Please note that the schedule is subject to change and in order to sort by date, please select and unselect each date to view.
27 May 2021
Analytics and engagement are core principles of the Business Leader and Strategic Advisor role. Listening to stakeholders on all levels of the organisation and position the information as a tool to influence business decisions, takes some doing. This session will unpack how to put an organizational listening system in place, how to use the data gathered from this system, and how to turn this data into communication strategies that delivers business results. After completing more than 170 communication research studies, Mari will share the lessons learned about using the data to influence business results. Mari Lee, ABC, SCMP will share: 1) A framework and the steps for organisational listening 2) Tips to implement it in your organisation 3) Practical Quill Award winning case studies showing how it is done in practice 4) Busting myths on leadership and budget access 5) How to avoid traps and pitfalls in the process.